Because Matthew’s own brand message is a positive one, we knew he would be a perfect partner. Working with Matthew as a creative partner was so refreshing and a wonderful way to create an idea rooted in a more fine art process.
On August 11, we announced to the world #amazingforall at Northhalsted Market Days in Boystown to celebrate our pride and diversity in Illinois.
The sculpture is now a permanent landmark in Boystown. It continues to generate social conversation.
A few drag queen influencers stopped by and throughout the day posted about the event in their own social channels.
From the weekend, we captured content that we served up to our International and Domestic markets.