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Illinois Department of Tourism

Chicago is a beacon for the LGBTQ community in the Midwest. To further Inspire and attract LGBTQ travelers to our amazing city, we developed an experiential summer campaign, that would connect with the LGBTQ community.

The anchor of this campaign was the #Amazingforall wood installation, created by designer Matthew Hoffman. We unveiled the installation on August 11 at Chicago’s Northalsted Market Days. The social campaign and installation signaled our commitment to welcoming LGBTQ travelers to Illinois.

 Because Matthew’s own brand message is a positive one, we knew he would be a perfect partner. Working with Matthew as a creative partner was so refreshing and a wonderful way to create an idea rooted in a more fine art process.

Because Matthew’s own brand message is a positive one, we knew he would be a perfect partner. Working with Matthew as a creative partner was so refreshing and a wonderful way to create an idea rooted in a more fine art process.

 On August 11, we announced to the world #amazingforall at Northhalsted Market Days in Boystown to celebrate our pride and diversity in Illinois.

On August 11, we announced to the world #amazingforall at Northhalsted Market Days in Boystown to celebrate our pride and diversity in Illinois.

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 A few drag queen influencers stopped by and throughout the day posted about the event in their own social channels.

A few drag queen influencers stopped by and throughout the day posted about the event in their own social channels.

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