Gumout Performance Additives

The inside of an engine is a harsh environment, filled with extreme heat, pressure and fire. For an environment that's tough, you need an engine cleaner and conditioner that’s just as tough. Every formula is backed by proven science. In this campaign, we use that science to intrigue and to educate by telling a story that’s both compelling and easy to understand. For Gumout, this is a new brand campaign with a new brand position. It is through this science that the performance of your car is at its best.  

2015 Communication Arts Exhibit


Agency: Cramer-Krasselt
Role : Art Director, Designer
Photographer: Alice Blue
Retoucher: Alice Blue