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Illinois Department of Tourism

A road trip through Illinois is full of amazing things to see and experience from kitsch cool to nature excursions and everything in between. So how do we show all 390 miles of Illinois from top to bottom in a unique way that will entertain, engage and make millennials want to take off on their own road trip adventure?

 We introduced two complete strangers for the first time to go on a blind date road trip through Illinois. The campaign was rooted in creating content that teased our audience to want to learn more about quick fun road trips in Illinois for the millennial. The content drove our target to a landing page on enjoyillinois.com that gives trip ideas and a broader understanding of the state.  Meet Brittany.

We introduced two complete strangers for the first time to go on a blind date road trip through Illinois. The campaign was rooted in creating content that teased our audience to want to learn more about quick fun road trips in Illinois for the millennial. The content drove our target to a landing page on enjoyillinois.com that gives trip ideas and a broader understanding of the state.

Meet Brittany.

Meet Sam.

Over a weekend in May, we followed these two on their adventure. The question was always amongst the crew and team, Will they get along? Will they fall in love?

The campaign is running as pre-roll connecting to a landing page dedicated to road trips in Illinois for the summer.

As of now, Brittany and Sam are talking every day. And, they plan to visit each other in the near future.

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