We used a pixel stick as a device to pay off light. We created a type lock-up for the campaign and applied the effect here as well as with the Illinois logo.
We created Instagram and Facebook stories that focused on 3 areas for an evening in Chicago: dining, entertainment and our LGBTQ scene.
The culinary unit in the campaign generated the highest video views & engagement at 603,202.
For our content such as boomerangs and cinemagraphs, we turned the Illinois logo into a neon sign. Because neon signs are a huge part of the Chicago evening landscape, neon signs were captured throughout the city to pay off the idea of Light up the Night.
The content connects the consumer to a landing page on enjoyillinois.com. This page gives folks all the information they need to plan a trip rooted in an evening in Chicago.