Illinois
Office of
Tourism
Chicago lights up the night.
Chicago’s nightlife rivals NYC’s and L.A.’s and we want millennial customers to know it. We did so with swish pan kaleidoscopic visual snacks that would tell the story in the blink of an eye. Results: 81 million impressions including 300 thousand booked trips.
We captured video that we later cut down into smaller social pieces
that targeted our 3 pillars; LGBTQ, Culinary and Entertainment.
Post copy: Light up the night in Chicago with our fierce and fabulous LGBTQ community. Let’s party.
Post copy: A night out in Chicago will exceed all your expectations. Let’s party.
Post copy: Theatre. Music. Improv. Comedy.
Whatever you want, a night out in Chicago has it all.
Results
81 M
impressions and most efficient
spend with CMP of $3.7
300K
booked trips
603,202
culinary video views
Credits
Agency
J Walter Thompson
Creative Director
Michele Underwood
Senior Art Director
Ally Keith
Senior Copywriter
Gord Youngblood
Digital/Social Strategy Director
Adam Ferraro
Director
Austin Walsh
Edit
Sauce
Color
Alter Ego
Music
Sndwrk