Chicago Cutlery knows how important it is to chefs that their knives are precise. So to help them demonstrate just how precise their knives are, we created print ads that at first glance look like old-time butcher diagrams only with, well, slightly smaller specimens.
2016 Communication Arts Advertising Annual & 2017 Communication Arts Typography Annual
2016 Communication Arts Advertising Annual
2017 Communication Arts Typography Annual
Agency: Y & R Chicago / Executive Creative Directors: Jeremy Smallwood & Pam Mufson / Associate Creative Directors: Michele Underwood & Mark Hoenschau / Typographer: Cristina Vanko