Monroe wanted to communicate that at 50,000 miles shocks need to be changed. There’s no obvious cue that they’ve gotten old. Unlike a carton of milk, for instance. So in this campaign, we get people to think about their shocks’ age by pointing out one basic truth in life that everyone knows, everything gets old. By connecting shocks with things that have obviously gotten old, we quickly and humorously reinforce the idea that shocks are things that need to be replaced to be at their best.
We created an app to engage the consumer in the idea. This app was only applied to our international audience.