Nike came to us to help them launch a new shoe. We had two weeks from brief to launch to get the video completed to be featured on nike.com. And, we did it. To launch the new Nike Lacrosse Huarache V Creator Cleat — created in partnership with the legendary Thompson Brothers — we tapped into the Native American origin story of the game. Complete with spirit animals and all.
Agency: Y & R Chicago / Executive Creative Directors: Jeremy Smallwood & Pam Mufson / Associate Creative Directors: Michele Underwood & Mark Hoenschau Executive Producer: Brian Smego / Production/Animation: Brand New School