Paper & Packaging Board
We are powered by paper.
The Paper and Packaging Board was established to
advocate for US companies that make paper-based products.
Think “Got Milk?” but for trees instead of cows.
Over a year, we spearheaded the development of impactful micro-campaigns for the Paper & Packaging Board, each meticulously tailored to resonate with specific target groups.
We are Powered by Paper.
One standout initiative focused on students, delivering a powerful message that emphasized the symbiotic relationship between digital and paper for optimal success. This campaign highlighted the indispensable role of paper in enhancing comprehension, attention, and retention—ultimately proving that a strategic blend of both mediums is key to unlocking peak performance in academic pursuits.
The campaign ended up being named as a finalist in Digiday’s 2020 Content Marketing Awards.
Mental Floss strategically returned to its roots with a comeback to print. Tasked with 15 impactful pages, courtesy of The Paper & Packaging Board, we demonstrated how paper catalyzes supercharging learning. From the compelling manifesto gracing the inside cover to the rallying call-to-arms boldly displayed on the back cover, our carefully crafted posters and articles intricately illustrated how reading from and writing on paper enhances comprehension, attention, and retention. This endeavor was more than a return to print—it was a testament to the enduring power and benefits of the tangible medium in learning and information consumption.
Unboxing the Facts
In our dynamic social campaign, we harnessed the power of surprise by introducing interactive boxes, becoming a focal point for our audience. Each unwrap transformed into a delightful and engaging experience, unveiling essential insights into the world of paper packaging, specifically emphasizing the advantages of corrugated box packaging. Importantly, the message wasn't just about the benefits but also about responsibility — encouraging recycling practices. By injecting an element of fun into the unveiling process, we not only captivated attention but also successfully communicated key messages surrounding the numerous benefits and the environmental importance of paper packaging in the realm of corrugated boxes
