We created a mark to visually nail down Pick 'N Save’s new brand position— a stamp that lives on anything from print to OOH to in-store to customer receipts.
Billboards were placed in communities throughout Milwaukee. And like most large cities, each neighborhood has their colloquial speak. We took that local Sconnie speak to the neighborhoods to let everyone know their hometown grocery shopping experience is at Pick ‘n Save.
For Pick ‘N Save, we had a huge opportunity to reshape an in-store shopping experience. From ceiling danglers to deli counter decals, we brought Wisconsin inside.