Papering your way to the top.
Paper & Packaging Board
Many successful and prominent people—Richard Branson, Tina Fey, Tim Ferris, and scores of others—have said before, they don’t go to the computer, they pick up pen and paper. We built that insight into a campaign.
We interviewed 18 innovators from an initial list of 52
to determine who would be best for the documentary campaign.
Meet Case. Chief conductor of the Württembergisches Kammerorchester Heilbronn
and principal conductor of the Orchestre National d’ île de France.
The campaign was seen on Linkedin and Instagram
with links to howlifeunfolds.com/casescaglione
Meet David. Journalist and author
In his 2016 book “The Revenge of Analog: Real Things and Why They Matter”
he says “we’ve begun to fall back in love with the analog goods
tech gurus insist we no longer need.” — goods like pencils and paper.
The campaign channel distribution was on Linkedin and Instagram
with links to howlifeunfolds.com/davidsax