Illinois Department of Tourism

With the success of Blind Date Road Trip, we asked ourselves how can we freshen up this idea and make it relevant for a weekend getaway. The Scenic Route was developed to encourage people within the city of Chicago and surrounding mid-west states to escape the hum drum and change their scenery for a few nights with a weekend road-trip to key destinations within the state of Illinois.

Our three key weekend getaway destinations were Galena, Great River Road and Shawnee National Forest. We created three :15 second videos that featured and highlighted things to do on any given weekend.

The first is Galena.

The Great River Road

Shawnee National Forest