Love is love in Illinois.
#amazingforall

Amazing
for All

Illinois Office of Tourism

Close-up of colorful wooden letters spelling 'LOVE' with rainbow stripes at the bottom, set against a clear sky and some trees.

An experiential summer campaign to attract LGBTQ travelers to Chicago.

The #amazingforall wood installation was created by artist Matthew Hoffman—a permanent expression of commitment to welcoming the LGBTQ community.

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Large wooden sign with rainbow-colored edges displaying the text '#LovingGocity' at an outdoor event, with trees, people, and a building in the background.
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Photo: Matthew Hoffman

August 11 — Announce #amazingforall at North Halsted Market Days in Boystown.

Captured content for digital and social that was distributed domestically and internationally.

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A person with blue, voluminous hair and dramatic makeup wearing a sheer, beaded top and a white, ornate, high-slit skirt standing outside at an event.
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We brought in a few drag queen influencers to engage with the crowd at the event.

Woman with large curly afro hair wearing a red patterned sleeveless top during an outdoor event.
Two drag queens pose in front of a wooden rainbow rainbow float at an outdoor event.
Four drag queens standing outdoors in colorful outfits, posing in front of a rainbow-colored sign.
A man sitting in front of large wooden letters with rainbow-colored edges, part of a pride display in Illinois, with a black fence and trees in the background.

Banner ads, Instagram & FB stories linked to enjoyillinois.com/amazingforall.

The #amazingforall sculpture generated the best chatter from proud locals and visitors.

 

Results

 

350%

increase in social media traffic
to landing page

556%

increase in average daily page views to
landing page

61,019

users reached on Instagram

28.5 M

national & international media impressions
in key markets