Mini Babybel

Snack a Little Bigger.

Introduce your brand

Babybel is a small but mighty cheese. We used his big personality to turn him into an action hero who lets you “Snack a little Bigger.” He saves snack time for kids in many ways.

Broadcast

Social

We created fun recipes to help Moms with after-school snack time to be more fun and less boring. These social posts drove Moms to babybel.com for recipes.

Rudolph’s Pre-flight Cheese Snack

Snack Time Under the Sea

Cheese ‘N Fruits Butteflies

Creepy Cheesy Crawlers Snack

The Creamy Caterpillar

Thanksgiving Snack Time Gobblers

Organic Social Seasonal Calendar

12096181_1069843946366922_6444286421307010649_n.png
13332777_1220586064626042_5169063291510433966_n.jpg
12650936_1133822943302355_2153322013867028191_n.png
12105955_1074521479232502_7931731542300154554_n.png
12278906_1093009104050406_6009733574451015458_n.png
12065971_1082350601782923_443072103451591179_n.png

Credits

Agency

Y & R Chicago

Executive Creative Directors

Jeremy Smallwood (Art)
Pam Mufson (Copy)

Associate Creative Directors

Michele Underwood (Art)
Mark Hoenschua (Copy)

Junior Creative Team (Social)

Cristina Vanko (Art)