Mini Babybel

Snack a Little Bigger.

Introduce your brand

Babybel is a small but mighty cheese. We used his big personality to turn him into an action hero who lets you “Snack a little Bigger.” He saves snack time for kids in many ways.

Broadcast

Image of a fridge with several red snack items hanging on a rod, and a large round snack package labeled "Mini Babybel" on a surface inside the fridge. The image is styled like an Instagram post with a caption that reads, "When you are a snack hero, you got to look good."

A promotional image of a snack product called Babybel, featuring a mini cheese with two green grapes and a wooden stick. The text says 'Just working on my creamy delicious taste.' and 'Saving snack time from boring snacks is hard work.'

Social

We created fun recipes to help Moms with after-school snack time to be more fun and less boring. These social posts drove Moms to babybel.com for recipes.

Reindeer-themed holiday snacks on a red plate with polka dot background.

Rudolph’s Pre-flight Cheese Snack

Plate with food arranged to look like two birds, made from boiled eggs, orange slices, blueberries, and other vegetables, with blueberries representing the sky and green vegetables representing grass.

Snack Time Under the Sea

Plate with three butterfly-shaped fruit desserts made with strawberries, blueberries, mandarin orange slices, raspberry-topped white chocolate discs, and pretzel sticks for antennae on a green background with a red border.

Cheese ‘N Fruits Butteflies

A plate with a spider made of food, with a round cheese or egg as the body, pretzel legs, and a face made of food, sitting on a plate with green vegetable strips, on a striped black and white background.

Creepy Cheesy Crawlers Snack

Plate with a lion figure made of sliced apple and cucumber, with a face made of a small round cheese, two small round snacks for eyes, a small red fruit or vegetable for the mouth, and two chives for the mane and tail, on a bed of shredded zucchini.

The Creamy Caterpillar

Plate with a fruit arrangement resembling a turkey, including slices of various fruits forming the body, feathers, and legs, with grape eyes and a small carrot beak.

Thanksgiving Snack Time Gobblers

Organic Social Seasonal Calendar

A vampire-themed Halloween decoration with a smiling vampire ball labeled 'Babybel,' set against a spooky, foggy scene with a full moon, bats, barren tree branches, and a cloudy sky. The ball speaks a Halloween message.

Credits

Agency

Y & R Chicago

Executive Creative Directors

Jeremy Smallwood (Art)
Pam Mufson (Copy)

Associate Creative Directors

Michele Underwood (Art)
Mark Hoenschua (Copy)

Junior Creative Team (Social)

Cristina Vanko (Art)