Butterball Turkey
The Choice of Turketarians.
To help Butterball promote its delicious line of turkey burgers, bacon, and sausage, we introduced the world to Turketarians. People who have adopted a lifestyle based on eating turkey as their primary source of protein. But not just any turkey. No, no. True, Turketarians only eat the good stuff. Butterball.
Meet Wendy & Bruce
We introduced people to Wendy and Bruce — our Turketarian spokespeople — through social videos and television spots that explored their obsession with turkey. The spot was one of the highest testing spots Butterball has ever produced.
Credits
Agency
Y & R Chicago
Executive Creative Directors
Jeremy Smallwood
Pam Mufson
Associate Creative Directors
Michele Underwood
Mark Hoenschua
Executive Producer
Brian Smego
Director
Brand New School
Photographer
Clint Blowers