Precision Cut

Chicago Cutlery

Background with vintage style paper texture, logo for Chicago Cutlery, and a ribbon banner reading 'Quality Precision Cutting Since 1930'.

2016 Communication Arts Advertising Annual
2017 Communication Arts Typography Annual

Chefs need knives that are engineered with precision. These print ads use old-time butcher diagrams, but with slightly smaller livestock. 

Vintage-looking paper with a small black illustration of a fly made of cutlery words in the center and a Chicago Cutlery logo at the bottom.
A minimalist illustration of a mosquito with text on its body, on a textured beige background. The mosquito has no detailed features.
A paper with a small illustration of an ant in the center, featuring labels such as 'BREAST,' 'HELLO,' 'LEG,' and others. There is also a black ribbon with the text 'QUALITY PRECISION CUTTING SINCE 1930' and the logo 'CHICAGO CUTLERY' at the bottom.