Monroe Shocks & Struts

Everything Gets Old.
Even Your Shocks.

Three ripe bananas with brown spots on a yellow background.

Worn shocks can lead to vehicular problems and unsafe driving conditions. Monroe wanted people to get their shocks checked at 50,000 miles. Drivers don’t notice worn shocks because they’re in their vehicles daily, and the change is gradual.  This campaign reminds people of a simple human truth: everything gets old.

Three bananas with black spots on a yellow background, casting a shadow.
A pair of worn-out black sneakers with white laces and a yellow background. The sole of the right shoe is shown, revealing signs of damage and wear.
A worn and vintage teddy bear with faded and torn fur, stitched nose, and dark button eyes, sitting against a bright yellow background.
A torn, worn-out old armchair with a yellow background and microwave advertisement at the bottom.
Billboard advertisement for Monroe shocks and struts featuring a picture of a bunch of bananas on a yellow background and a Monroe shock absorber on a black background with text that reads, 'Everything gets old. Even your shocks. Change your shocks at 50,000 miles.'

What better way to show getting old than by video.

A baseball game scene with a batter, catcher, and umpire near home plate, with spectators in the background.

Monroe Shocks was behind the home plate with the MLB - one way to get air time.

A worn baseball with red stitching and dirt marks on a yellow background, next to a black rectangle with white text that says, "Everything gets old. Even your shocks."