Pick ’N Save
Broadcast
OOH
Branding
Identity
In-store
Where WI Saves on Groceries
Roundy’s Corp came to us with a problem—their Wisconsin-based Pick ‘n’ Save grocery stores had no real identity. And now Meijer, the giant chain from out of state, was coming to their backyard. Our response—we’re 100% Sconnie and always have been. We understand this place like no outsider can. We got the word out from the top of sales funnel right down to the ice bin in the store— from TV to shelf-talkers.
Role: Senior Art Director
Billboards were placed in communities throughout Milwaukee.
And like most large cities, each neighborhood has their colloquial speak.
We took that local Sconnie speak to the neighborhoods to let everyone know
their hometown grocery shopping experience is at Pick ‘n Save.
We created a mark to visually nail down Pick 'N Save’s new brand position — a stamp
that lives on anything from print to OOH to in-store to customer receipts.
For Pick ‘N Save, we had a huge opportunity to reshape an in-store shopping experience.
From ceiling danglers to deli counter decals, we brought Wisconsin inside.
